every three to seven people who have wondered outside the "industry" this spring about the fact that no " Amadeus Austrian Music Award " took place, were assured: Does it still exist. (September 10) and later "entirely new". New team, new format and everything.
Mario Rossori who geschupft nine years of this great food with a previous transfer statuette was against a conglomerate around Gaissmaier Michi ("Heinz" singer) and Niko Alm (Super-Fi) replaced.
is now probably meant well to this change, a signal for a new start, restart or what always will be. Unless there is insight, I swing my opinion, based on this somewhat bold: Mario Rossori was a contractor of the organizer IFPI (the industry association) are often in trouble, according to the wishes and requirements of the old grandees of plants in this body. And - I speculate: They were not seldom rather quixotic. Great TV show with big international stars, great importance and great interest - as wish well and good, but as a reality would be The play about the attempt of SV Mattersburg, Champions League. There was a lack of real substance rather in the (national) Pop-trade - something the industry itself bears the principal.
The new team, however, has used the start-up bonus and long enough "fresh start" initiative, until they were given exactly that. Therefore, the "new" Amadeus has also deserves a fair chance. Generally positive, the omission of international categories that were neither in Germany nor for this world, Shakira and Pink's any weight or meaning. Consequently the positive intention, increased attention to "artistically valuable" productions and a slightly wider range of genre division.
One or devil is in the details. So far, the five from the respective categories of nominees with their charts and selling securities "legitimized" in order to face in the wake of a 400-member industry panel, which really sometimes a little strange-looking lists without (the jurors) relevant representatives of the victorious have determined.
will now determine each 20 "experts" five nominees in their respective genres - I "may" even as one of the elect in the jury "Alternative / Rock" Select. Then engages the audience and selects the winner via Internet voting. The process was then reversed in a certain way - and is therefore a reckless compromise.
Man avoids a real "Critics Award" to be, probably to forestall the argument that it binds the audience not. The audience, however, is without a TV Partner (as it looks now) in any case difficult in amounts to be a co-moving (which is a shame in any case). And it is well know with the critics list, in some cases as little start, as it did with the Branchenfuzzis of teenagers in the scoring singles purchased artificial pop starlet of little artistic importance.
addition, the jury course, again a very close level committee, but no real decision makers. And it is not a jury of critics, but rather a reflection of the industry itself - ie only a limited form of "old" jury. Why should I sit as a directly interested party, as a representative of artists in this genre in this jury and may, mine is a classic Austrian mystery. Colleagues are probably represented by friendly label - but that just makes it strange: Select Tactically for its "own" artist? They deliberately leave out, even though they are "neutral" thought was the best? No, these thoughts should have no role to play - in fact, the judgments should be left to journalists and experts "from outside".
The genre distribution is perhaps the last remaining balance of the past practice to surrender to the market power. While pop songs and folk music are two separate genres, that distinction can be seen from the list of jury members (there are 90% the same), not to offend the little Jazz / World / Blues Group deal on a giant conglomeration in their genre. The problem is so far the (again, to be well-intentioned) freedom, that the jury members decide what they "their" genre would assign.
mid-July we will already know a bit more, then the nominee (that is, the results of jury votes) announced, then the public gets into the ring. Without much TV marketing and such, but with a focus on co-determination through Web 2.0 applications. But for a second time more. I will naturally developing process of this renewed Austrian Music Award follow closely and comment.
http://www.amadeusawards.at/amadeus-neu/jury/
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