The Song Contest, the rate and why this is a Ö3 dilemma again.
ORF has therefore decided that this year after prolonged abstinence participate in the Euro Vision Song Contest . After Stefan Raab and his Lena brought the competition out of the sleeping beauty back to the public (law) brain, is thought to Ö3 Officer "Well, that we can." At least, the interest in the Song Contest back - or let's say: The wind is just cheap.
Now you can think of this event, what you want. But as luck would have it, comes the commitment can be parallel to the de facto quota system , which impose the ORF in a horse-trading to Gebührenrefundierung and long, difficult negotiations with SOS Music country. How convenient that you can now push on interest in the Austrian music (30 tracks at once into the playlist!) "Show."
far, so superficial.
It represents the mentality of the house and dealing with the local music industry, that this decision was taken alone and is turned into a modern voting spectacle. Now that is fundamentally bad nor particularly perverse. Of course, they confirmed the general picture of said business, particularly from the standpoint of radio broadcasters.
Since half of the majors have abandoned R-offices in this country some time ago, their A &, to see the executive suite of Hitradios increasingly in the role of explorer and flag wavers. It is not uncommon that receives an unknown, unsigned artist with a better demo Ö3 airplay.
It is basically something that naive awaited "brave new world" that in times of globalization do without (great) record company. On the other hand, does the artists and the state of the Austrian musical landscape in general only limited good: It is by no means ensure that the so-fragile structures can be improved. Sustainability is just like the first "hit" than a product of chance - both for the artist, and for potential partners (operators, agents, producers, management, labels, distributors ...) - and actually for the station.
will in return from the Heiligenstadt border for years, of the wegignoriert the features section, the clubs and also abroad extensively been celebrated Viennese Popwunder. Thus, the general as exciting, novel, artistic value or even groundbreaking productions described good in "Indie" cage-held (to which one has FM4?). A natural growth of a "scene" heard so clearly in front of the self-proclaimed Hitradio. Since this still dominates 40% of the market and therefore democratic principles following "rights", the resulting structure is only in its infancy zwangsmarginalisiert right. The two "sides" is thus cut off by the actions of a powerful opponent in the market a leg.
The big problem is in any case that the format of radio is not particularly well suited to an A & R function to fulfill - the primary purpose of the transmitter, it is finally making a profit. Can only arise if the right advertising revenue, not "limit" the people. Music Ö3 may not "hurt" - or in other words, they may not notice. Bold decisions in the playlist are therefore the exception ( we were already ). My "favorite basket" from the mouth of a Ö3 music editor is therefore also "that is not average enough."
This is significant and true, of course - because such a lot of people, listening to the channel slowed, ultimately compromise, and therefore average to serve the purpose. But the problem is just when exactly said that station "discoverer role" would take - Especially when it comes to the Song Contest. Namely, there are, ultimately, for better or worse, qualities that are turned off so systematically.
find So naturally among the 30 "Ö3 experts" pre-selected candidates, the expectable results. occur without the candidate (who are blessed some with great voices) is too close to do - they are for the most part average, boring and uneventful, not hurt doer pop songs - or those who do so painful that their Peinlichkeitsfaktor another song contest basic need satisfied: Foreign shame.
The features of these 30 tracks may pretend to the listener in the meantime, how great Poplandschaft the local (or Ö3?) was. The vast majority will be after the voting phase is already forgotten and left to their own. And by the Austrian predictable first round exit in the actual song contest will then also the rest reintroduce disillusionment.
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