The role of collecting societies in the theory has never been more important than now - and that's what makes it fast and hard as never oscillate between curse and blessing for the musician and forth.
This week I was invited as a guest to a panel discussion on Rights Management under departure series "New Sounds" . First and foremost was the interested and well informed audience brought a problem in more detail, the pattern is similar to the Climate Change: Everyone has known for a long time about it, everyone finds it terrible, but the totality of the person concerned is incapable of anything meaningful on the other hand to do. Abstract: The huge rights and licensing confusion in the music business threatens a meltdown of the "industry" to create.
What is it then? Since then, the physical media is becoming a discontinued model and the consumption of music further and further away from the property towards general availability (keyword streaming) is, is a clear legal basis and data becomes crucial. The "business" is increasingly moving into the virtual, where could initially move from YouTube to Napster Spotify many in a (mostly consciously sought / selected) gray area. Even services that are now ready, in principle, for playing and distributing music to pay it difficult to properly pay or settle at all and - as with the aforementioned panel discussion colleague Steffen Wicker ( simfy.de ) was allowed to run.
background are incomplete, unstructured, or simply incorrect data. Often, no one knows who the songs are really, really who is entitled to money. And that in turn is because there is no significant data standard and each settlement finds itself in the jungle - which the industry lags behind reality by decades.
The "industry" in this context not only the major labels and publishers, but also the collecting societies. You all have to answer clearly serious errors in their data processing and recording, especially the sleepy erupted by the age of Internet development completely (which is a must in 2011 found a little strange). The victims are primarily the perpetrators, so the artists.
as diverse the problem is with all its implications, it would be easy (in theory) a solution: All it needs is a global database - or at least a common data standard. Since year and day are discussed at the Popkomm and Midem various approaches and solutions, recent experiments are not the first and probably not the last of it.
would Ironically, the very societies that held a decisive advantage in your hands: data. The AKM (for example) works for years, of somewhat equal footing with all sides of the industry together and acts as a kind of buffer for data management and analysis - and does it all the doomsayers did not even that bad.
The biggest disadvantage is that they have missed the developments of the Internet as well as the associated critical choices (compared case introduction of the radio played a crucial role collecting societies to compensate the copyright works used). The role as the main Partner of all authors and users was so massive and undermine sustainable.
The sad thing is that the artists now completely up in the air, they have their former "lawyer" - not to say her voice (the AKM is organized on a cooperative and is one of its members, that authors and composers) lost.
sad facts: When entering into a contractual relationship with the AKM with the originator of the Cooperative much more rights to manage, as it is able to manage effectively. Distinct money will be essentially only then by analogy ("per play") distributed if the relevant amounts and large enough are. Something that the AKM example, even in the case of gotv impossible has (for many beneficiaries in our environment, a considerable amount that is not assigned).
The question in this context, however, is whether they will ever be able to much smaller amounts that could be generated from Internet Plays in future to collect, let alone to be settled. The problem is reflecting the same for the other societies, they are responsible for or may be in the future. If they fail in this case as a simple database problem, namely the "data deluge" process can not? How then do spotify, simfy and iTunes mean? The failure of all the "only" heads of old and rigid structures?
And it would be tempting to say: It is time that globalization in the field collecting societies feeder holds. Were it not for the enormous cultural significance that they have to bear. The SKE-Fonds the Austro Mechana example, one of the most significant and important supporter of the "little ones" in this country. Would it give this institution the same way if we as a single, centralized, European collecting society would have?
I'm so again on "New Sounds" back to where Mark Chung the only right thing to say added: "We must conquer the collecting societies back." you have their permission, they had their strengths, they have responsibility - so it's well worth the walk through the institutions to compete and to change it. However, can well be that it is already too late to get there.
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